A brand supersedes your company name, aesthetic website, logo, or architectural structure of your building, (shocked right?) your brand is the overall experience customers have of your company or products. It’s a reflection of how clients see you based on their experience:
- When your website is hard to navigate
- When a customer calls every day for a particular problem but her problem never gets solved.
- When you charge higher than any other person.
- When you respect and smile with customers.
Impressions like this make up your brand. Good impressions add to your company reputation and help build a long-term relationship with existing customers and never forget one satisfied customer can be a good marketer while bad impressions are bad for the brand.
1. Positive User Experience If a brand is centered on your customer (user) experience then let’s have a look at what UX really means. User experience is not merely a design (UI/UX Design) – but the overall experience of a person using a product in terms of how easy or valuable your product is. So many things make up your user experience. It could be the tone of your staff your product is too difficult to understand, maybe no one is replying to the email or SMS, and a client has been on hold for 5 minutes.
NOTE: You don’t need to own a company to own a brand, YOU ARE A BRAND and the way you respond to people is a name tag they wear you.
2. Be Consistent
Nothings kill businesses faster than a lack of consistency. This can be found mostly in a restaurant, soap, and cream industries. They start good and after a year things change, they blame it on the cost of purchasing raw materials but the customer sees it as a bridge inconsistency, so always offer the same content, creativity, etc. Read more on Consistency: https://medium.com/@jdlabngofficial/consistency-creates-result-24beb2823cf3
- If they need to make a dress will they meet you?
- When they need a nice restaurant to have dinner, will you be the first and last option?
- So think about this, what comes to people’s minds when you or your logo pops up?
3. Staff (People) You must have heard this sentence somewhere “ your team is your greatest asset”. but they have to first understand the core values of the business, unlike the vision and the mission, core values are mostly overlooked but they are very very important.
People build brands, then the brand attracts people- so many people want to work with firms like Apple, Google, Starbucks, or Netflix, because they are top brands but people (staff and customers)actually put them in the spotlight either by creative work or reviews and we always want to get attached to successful brands (company and individuals).
4. Promise what you can deliver then exceed it- Too oftentimes, in other to get a new client people to promise what they can’t deliver, and when they mess up, they don’t only lose a client but have successfully given their brand a bad name.
5. Never underestimate the power of a beautiful logo– Getting a new logo and redesign your letterhead, banner, etc might be expensive, but trust me it is important. There is a popular saying “ you’re addressed the way you’re dressed, same with your logo. Your logo says a lot about it and solemn times your logo is the reason why you got that job.
6. Customer relationship- people will forget what you say but will never forget how you treat them when they are in dire need. Go the extra mile to help a customer, show customers they matter no matter the price of kinds of stuff they go for. 7. In business, the second, third, and fourth impressions are as important as the first impression in other to occupy a positive space in a customer’s mind so always create a positive impression.
Remember these 4 things:
- Your brand is not your logo, your brand is not your company name, your brand is not your product or services, your brand is what people make out of it based on their experience.
- YOU ARE A BRAND.
- Make every impression with users a positive one.
- Always use the UX strategy when visiting a new environment, creating a product, or starting a new business.
If you find this article helpful, interesting, or educational, please like, comment and share. Make a good impression 😉 thank you.